Storytelling
We help you find your stories—and tell them in a way that sticks!
Storytelling is THE most powerful communication tool.
If you want to land your message storytelling is the key - whether in a speech, on your website, or even in a social media post.
Storytelling is a crucial skill in business and your personal life. With this tool in your tool-belt you can create connection, persuade and drive action.
We’ll help you to:
Find your stories - you have lots; you just need to know where to look.
Structure them for maximum impact.
Know what to include (and exclude) so your message isn’t forgotten.
Slip them seamlessly into any presentation.
The Power of a Story
At one of our storytelling masterclasses at an advertising agency, a participant shared this story:
She was working late one night in a clothing store in Soho. A Man was spending ages umming and aahing over an expensive jacket. He’d deliberated for so long, she felt almost sure that he wouldn’t buy it.
Instead of pushing the sale, she told him a story.
She told him about the brand—how its Italian designer came from humble beginnings, the son of a shoemaker in Milan. How, when he opened his first store in 1970s New York, he did things differently. He handed out free espressos, he had DJs playing and models dancing in the shop window. The store became legendary. Andy Warhol even launched his magazine there.
The man listened, went straight to her manager and said ‘I wasn’t going to buy the jacket, but then she told me that story… I’ve got to have it now, its a little piece of history’.
She earned praise from her manager and commission on the sale.
Two years later, she was applying for her first job in advertising. The problem? She had no experience.
When asked in the interview about her relevant experience, she told this story—how she’d successfully communicated a brand’s story to a customer and affected behaviour.
She got the job.
And that’s why, years later, she was sitting in that ad agency, in our workshop.